Key Points
  • Regulation and building consumer trust: maintaining the high values of UK advertising
  • UK industry growth - opportunities and challenges
  • Skills, training and the talent pipeline
  • Integrity, accountability and trust in digital advertising
Guest of Honour

Stephen Woodford Chief Executive, Advertising Association

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Overview
Confirmed Speakers

  • Lord Gilbert of Panteg Chair, Communications Select Committee
  • Stephen Woodford, Chief Executive, Advertising Association
  • Christopher Combemale, Group CEO, DMA Group
  • Vanessa Clifford, Chief Executive, Newsworks
  • Kate Burnett, Managing Director, DMA Talent
  • Sarah Jenkins, Chief Marketing Officer, Grey London
  • Patrick Mills, Director of Membership & Professional Development, IPA
  • Professor Agnes Nairn, Chair of Marketing, University of Bristol
  • Max Beverton-Palmer, Head of Digital Policy, Policy and Public Affairs, Sky UK
  • Douglas West, Professor of Marketing, King’s Business School
  • Marcus Knight, Paid Media Director, Prospect Knight
  • Phil Smith, Director-General, ISBA
  • Rory Sutherland, Vice Chairman, Ogilvy
  • Nicky Unsworth, CEO, BJL

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology, political and economic uncertainty, consumer mistrust and skills shortages. We will be focusing on how agencies, brands and media as a united force can support growth and identify the united advertising industry’s joint priorities.

Attendees will assess the opportunities for growth in the advertising sector, including how the UK can maintain its appeal to international advertising buyers and reach out to new markets post-Brexit. Discussion will also focus on the importance of creative clusters, support for SME’s and start-ups and priorities for Government support.

Attendees will analyse the impact of Brexit on access to talent and options for highlighting career opportunities in advertising; examine the emerging skills requirements across the industry and options for countering common misconceptions about working in the advertising industry.

A Keynote Presentation from the Advertising Association will introduce the complexities of maintaining the high values of UK advertising through regulatory interventions and responsible advertising to improve consumer trust. Time will then be allocated to ensuring integrity, accountability and trust in digital advertising including improving transparency, the challenges and opportunities of delivering accurate metrics and how organisations can ensure brand protection and integrity. Delegates will also discuss to what extent ad-blocking is a threat or an opportunity for rethinking approaches to advertising, and the impact of GDPR on the sector and targeted advertising.

Agenda
Start

08:30 - 09:00
Registration, Coffee and Networking

 

09:00 - 09:10
Chair’s and Westminster Insight’s Welcoming Remarks

 

Speakers

Lord Gilbert of Panteg Chair, Communications Select Committee

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09:10 - 09:50
Maintaining the High Values of UK Advertising

 
  • Building consumer trust in advertising
  • Top regulatory interventions from 2017-18
  • Ensuring responsible advertising
  • The complexities of regulating digital advertising
------ Questions and answer session with delegates ------

Speakers

Stephen Woodford Chief Executive, Advertising Association

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09:50 - 10:40
UK Growth - Opportunities and Challenges

 
  • Challenges and opportunities for UK advertising to maintain its pre-eminent global position post Brexit
  • Advertising in the current and future economic and political landscape
  • How are media owners, agencies and brands future proofing their businesses
  • Maintaining appeal to international advertising buyers and reaching out to new markets
  • The importance of creative clusters
  • Support for SME’s and start-ups
  • Opportunities for supporting the creative economy through the Industrial Strategy
  • Priorities for Government support, including Advertising Tax Relief
  • Challenges and threats of the shift to digital advertising
------ Questions and answer session with delegates ------

Speakers

Christopher Combemale Group CEO, DMA Group

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Vanessa Clifford Chief Executive, Newsworks

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Douglas West Professor of Marketing, King’s Business School

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Nicky Unsworth CEO, BJL

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Sarah Jenkins Chief Marketing Officer

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10:40 - 10:50
Chair’s Closing Remarks

 

10:50 - 11:10
Refreshments and Networking break

 

11:10 - 12:00
Skills, Training and the Talent Pipeline

 
  • Attracting and retaining international workers who can understand international clients and their audiences
  • Emerging skills requirements across the industry
  • Countering common misconceptions about working in the advertising industry
  • Ensuring educational courses and apprenticeship training is relevant to the needs of industry
  • Attracting a diverse workforce that reflects the demographics of the UK
------ Questions and answer session with delegates ------

Speakers

Kate Burnett Managing Director, DMA Talent

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Rory Sutherland Vice Chairman, Ogilvy

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Professor Agnes Nairn Chair of Marketing, University of Bristol

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Patrick Mills Director of Membership & Professional Development, IPA

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12:00 - 12:50
Integrity, Accountability and Trust in Digital Advertising

 
  • Ensuring integrity, accountability and trust in digital advertising
  • Transparency, measuring effectiveness, advertising misplacement and fraud
  • The challenges and opportunities of delivering accurate metrics
  • Understanding the digital supply chain from advertiser to consumer
  • Ensuring brand protection and integrity
  • Bombardment and ad-blocking
  • The impact of GDPR on the industry and targeted advertising
------ Questions and answer session with delegates ------

Speakers

Marcus Knight Paid Media Director, Prospect Knight

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Max Beverton-Palmer Head of Digital Policy, Policy and Public Affairs, Sky UK

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Phil Smith Director-General, ISBA

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12:50 - 13:00
Chair’s and Westminster Insight’s Thanks

 

Speakers

Lord Gilbert of Panteg Chair, Communications Select Committee

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End

Speakers

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Max Beverton-Palmer Head of Digital Policy, Policy and Public Affairs, Sky UK

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Kate Burnett Managing Director, DMA Talent

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Vanessa Clifford Chief Executive, Newsworks

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Christopher Combemale Group CEO, DMA Group

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Sarah Jenkins Chief Marketing Officer

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Marcus Knight Paid Media Director, Prospect Knight

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Patrick Mills Director of Membership & Professional Development, IPA

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Professor Agnes Nairn Chair of Marketing, University of Bristol

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Lord Gilbert of Panteg Chair, Communications Select Committee

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Phil Smith Director-General, ISBA

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Rory Sutherland Vice Chairman, Ogilvy

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Nicky Unsworth CEO, BJL

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Douglas West Professor of Marketing, King’s Business School

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Stephen Woodford Chief Executive, Advertising Association

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Venue details

Hallam Conference Centre Hallam Conference Centre, 44 Hallam Street, London, W1W 6JJ

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