Key Points
  • Learn about how communication teams have worked around high profile major incidents.
  • Hear how effective communication is key to reducing fear and anger in and after a major incident.
  • Explore how social media communications have been used in a variety of major incidents and how they can be used further.


Overview
Speakers Confirmed
  • Victoria Bacon, Director of Brand and Business Development, ABTA
  • Ben Ashworth, Senior Press Officer, Greater Manchester Police
  • Rob Birkett, Digital Manager, Greater Manchester Police
  • Laurie Bell, Director of Communities and Communications & lead for communications on Salisbury Recovery Wiltshire Council
  • Rupinder Hardy, Former Grenfell Response Consultant, London Borough of Kensington and Chelsea
  • Susan Blackburn, Director, SBP Media
  • Ash Canavan, National Emergency Preparedness, Resilience and Response Communications Lead, NHS England


"One of the most important elements of any emergency is communication" – University of Hospitals of North Midlands

Our half day Briefing investigates the multiple considerations communication teams must take when a major incident occurs. The brief will unpack these through multiple case study sessions, covering the London terror attacks, the Salisbury poisoning and the Grenfell fire.

“you have to be open, honest and transparent. You tell people the truth.” – Katie Perkin, Head of Corporate Communications, Sussex Police

Communication is an important element of major incident response. Playing a vital role in informing the public and appeasing any fears or anger people may have.

Key topics Covered:
  • Learn about how communication teams have worked around high profile major incidents.
  • Hear how effective communication is key to reducing fear and anger in and after a major incident.
  • Explore how social media communications have been used in a variety of major incidents and how they can be used further.


Who should attend: Those working in communications, public relations, resilience, emergency response, police communications, NHS communications, fire and rescue, major incident management.

Agenda
Start

08:25 - 08:55
Registration

 

08:55 - 09:00
Chair's opening remarks

 

Speakers

Susan Blackburn Media Associate, Emergency Planning College; Media Strategy Lead, Multi-Agency Gold Incident Command Course

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09:00 - 09:30
Keynote Address: Crisis Management

 
  • Gathering information quickly
  • Communicating to reduce panic

Speakers

Victoria Bacon Director of Brand and Business Development, ABTA

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09:30 - 09:40
Question & Answer

 

09:40 - 10:10
Case Study: Salisbury Poisoning

 
  • Communicating a political incident
  • limiting the spread of fear within the community

Speakers

Laurie Bell Director of Communities and Communication at Wiltshire Council

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10:10 - 10:20
Question & Answer

 

10:20 - 10:50
Tea & Coffee Break

 

10:50 - 11:20
Grenfell: The importance of communication

 
  • Communicating in a challenging environment

Speakers

Rupinder Hardy Process, Performance & Communication Change Consultant

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11:20 - 11:30
Question & Answer

 

11:30 - 12:00
NHS communications during major incidents

 
  • The effectiveness of NHS communications
  • Being prepared and communicating the right message

Speakers

Ash Canavan National EPRR Communications Lead, NHS England

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12:00 - 12:10
Question and Answer

 

12:10 - 12:40
Using social media communication effectively

 
  • The impact of social media in a major incident
  • Using new social media effectively

Speakers

Ben Ashworth Senior Press Officer, Greater Manchester Police

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Rob Birkett Digital Manager, Greater Manchester police

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12:50 - 13:00
Question and Answer

 

13:00 - 13:30
Ensuring the same message is communicated

 

13:30 - 13:40
Question & Answer

 

13:40 - 13:45
Chair's closing remarks

 

Speakers

Susan Blackburn Media Associate, Emergency Planning College; Media Strategy Lead, Multi-Agency Gold Incident Command Course

Read profile


End

Speakers

Ben Ashworth Senior Press Officer, Greater Manchester Police

Read profile

Victoria Bacon Director of Brand and Business Development, ABTA

Read profile

Laurie Bell Director of Communities and Communication at Wiltshire Council

Read profile

Rob Birkett Digital Manager, Greater Manchester police

Read profile

Susan Blackburn Media Associate, Emergency Planning College; Media Strategy Lead, Multi-Agency Gold Incident Command Course

Read profile

Ash Canavan National EPRR Communications Lead, NHS England

Read profile

Rupinder Hardy Process, Performance & Communication Change Consultant

Read profile


Venue details

Zone 1 Central London


Speakers
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