Key Points
  • Exploring strategies to widen participation of women in sport
  • Utilising media and social media campaigns to inspire girls to get active
  • Attracting and increasing sponsorship revenues for womens sport
  • Addressing gender equality at other levels, including leadership roles and sport coaching


Overview
Confirmed Speakers:

  • Chaired by: Dr. Leanne Norman, Reader in Sport Coaching, Leeds Beckett University
  • Guest of Honour: Kate Louise Richardson-Walsh, OBE OLY, Olympic Gold and Bronze Medal winning English field hockey player

  • Joanna Adams, CEO, England Netball
  • Dame Heather Rabbatts, Former FA Director
  • Vivienne Aiyela, Non-Executive Director, London Football Association
  • Hannah Corne, Director, Mini Mermaid Running Club
  • Kate Dale, Strategic Lead for Campaigns, Sport England
  • Lynsey Douglass, Women’s Sport Global Lead, Nielsen Sports
  • Laura Hoggins, Fitness Coach, Personal Trainer, Speaker and Presenter, Lifted Fitness
  • Dean Horridge, Founder – CEO, Fit for Sport
  • Gavin Makel, Head of Women’s Football, Manchester City Football Club
  • Tammy Parlour, Co-Founder & Joint CEO, Women’s Sport Trust
  • Lisa Parfitt, Managing Director, Synergy Global
  • Amna Rafiq, Community Engagement Officer, Leicestershire County Cricket Club
  • Dr Barbara Walsh, Director Sport Studies, Leisure and Nutrition, Liverpool John Moores University
“There is a significant gender gap, with two million more men than women exercising or playing sport regularly. I believe we can tackle this gap, because our research shows that 75% of women would like to do more.” Sport England CEO Jennie Price

In September, the FIFA report found that women's football clubs had spent £375,000 on international transfers in 2018, compared with £5.4bn in the men's game. At the same time, 0.4% of the total commercial investment in sport goes into women’s sport, and women are still facing discrimination in leadership roles, so the challenge of overcoming the barrier that prevent women and girls from enjoying the benefits of sport continues.

Westminster Insight’s forum will consider the outlook for Women in Sport 2019 by bringing together those that actively promote gender equality within the industry. Our event will look into empowering girls from a young age, encouraging the participation of sport at all ages, and equipping emerging talents with leadership roles.

The day will be all about getting the inactive, active.

You will also unpack how grassroots activity has helped drive the commercialisation of women’s sport and discuss how to continue raising awareness, further contributing to overcoming the stigma of women in sport.


Agenda
Start

08:35 - 09:00
Registration and Coffee

 

09:00 - 09:10
Chair's Opening Remarks

 

Speakers

Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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09:10 - 09:30
Keynote: This Girl Can Campaign - Driving gender equality: Achieving parity and widening participation

 
  • Exploring strategies to widen participation of women in sport 
  • Inspiring the next generation: the role of education in driving engagement in sport
  • Facilitators and challenges for different groups of women, such as BME women, women with disabilities, different aged women, LGBT, socioeconomic status.
  • Exploring the ‘this girl can’ campaign and its impact on increasing participation  


Speakers

Kate Dale Strategic Lead for Campaigns, Sport England

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09:30 - 09:40
Questions and Discussion

 

09:40 - 10:15
Panel: Cultivating grassroots participation and engagement in female sport

 
  • Exploring the role of education in increasing participation at grassroots level
  • Developing successful female leagues and teams to encourage participation at all ages 
  • Utilising media and social media campaigns to inspire girls to get active



Speakers

Hannah Corne Director, Mini Mermaid Running Club UK

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Dean Horridge CEO & Founder, Fit for Sport

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Laura Hoggins Fitness Coach, Personal Trainer, Speaker and Presenter, Lifted Fitness

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Amna Rafiq Community Engagement Officer, Leicestershire County Cricket Club

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10:15 - 10:25
Questions and Discussion

 

10:25 - 10:40
Achieving leadership roles in varying sectors

 
  • Attaining leadership roles in Local Government, sport, and business
  • Pushing boundaries and increasing the number of female leaders

Speakers

Dame Heather Rabbatts, DBE

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10:40 - 10:45
Questions and Discussion

 

10:45 - 11:25
Coffee and Networking Break

 

11:25 - 11:55
Panel: Raising the profile of women in sport: Increasing coverage, growing audiences and driving commercial opportunities

 
  • Achieving parity in media coverage to increase engagement 
  • Utilising the power of brands to increase the profile of women in sport 
  • Harnessing media and social media channels to increase the profile and engagement of women in sport 
  •   Attracting and increasing sponsorship revenues for women’s sport


Speakers

Lynsey Douglas Account Director, Nielsen Sport

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Gavin Makel Head of Women's Football, Manchester City Football Club

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Laura Weston Trustee, Women's Sport Trust

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11:55 - 12:05
Questions and Discussion

 

12:05 - 12:25
Case Study: Kate Richardson-Walsh's Olympic Journey: Before and After

 
  • What inspired me to follow my dream at age 11
  • Achieving participation successes during the Olympics
  • Remaining in sport and ?progressing into other areas such as volunteering, leadership, or coaching 
  • Influence as Head Coach for Hampstead & Westminster Ladies XI|



Speakers

Dr Barbara Walsh Director Sport Studies, Leisure and Nutrition Faculty of Education, Health and Community, Liverpool John Moores University

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Kate Louise Richardson-Walsh, OBE OLY Olympic Gold and Bronze Medal winning English field hockey player

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12:25 - 12:35
Questions and Discussion

 

12:35 - 13:00
Panel: Achieving and sustaining female representation in leadership positions

 
 
  • Overcoming cultural barriers and organisational structures to ensure progression of women to leadership positions
  • Addressing gender equality at all levels, including the boardroom and sport coaching
  • Identifying and mentoring emerging talent to create a sustainable pipeline of talented female leaders
  • Closing the gap: Ensuring equality in renumeration

Speakers

Vivienne Aiyela Non-Executive Director, London Football Association

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Georgie Bullen GB Goalball Paralympian, London 2012 - Director of TeamInsightLTD

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13:00 - 13:10
Questions and Discussion

 

13:10 - 13:15
Chair's Closing Remarks

 

Speakers

Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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End

Speakers

Vivienne Aiyela Non-Executive Director, London Football Association

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Georgie Bullen GB Goalball Paralympian, London 2012 - Director of TeamInsightLTD

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Hannah Corne Director, Mini Mermaid Running Club UK

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Kate Dale Strategic Lead for Campaigns, Sport England

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Lynsey Douglas Account Director, Nielsen Sport

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Laura Hoggins Fitness Coach, Personal Trainer, Speaker and Presenter, Lifted Fitness

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Dean Horridge CEO & Founder, Fit for Sport

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Kate Louise Richardson-Walsh, OBE OLY Olympic Gold and Bronze Medal winning English field hockey player

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Gavin Makel Head of Women's Football, Manchester City Football Club

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Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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Dame Heather Rabbatts, DBE

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Amna Rafiq Community Engagement Officer, Leicestershire County Cricket Club

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Dr Barbara Walsh Director Sport Studies, Leisure and Nutrition Faculty of Education, Health and Community, Liverpool John Moores University

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Laura Weston Trustee, Women's Sport Trust

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Chris Ramsey Technical Director, QPR

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Venue details

Sheraton Grand London Park Lane Piccadilly, London W1J 7BX United Kingdom

Venue website

Sheraton Grand London Park Lane

Speakers
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