Key Points
  • An introduction to the application of ´Nudge Theory´ and behavioural insights in social housing
  • Realise behaviour change with your tenants and help to form habitual rent payment routines
  • Built around real-world case-studies of what works and the tools/resources used to develop them
  • Hands-on experience of the key elements of a behaviour insights project
  • Leave with ideas for interventions you can try within your own organisation
Guest of Honour

Steven Johnson Director, Collaborative Change

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Behavioural Insights has quickly risen to prominence as a highly-effective, evidence-based approach to driving positive change, both within organisations and the populations they serve. Time and again, it has been shown that minor changes to existing processes and communications can have a significant impact on customer payment behaviours.

This fast-moving interactive workshop will introduce you to this fascinating new field and leave you with the tools and concepts that can be applied immediately.


08:30 - 09:00
Registration, Tea and Coffee


09:00 - 09:10
Workshop Leader’s Opening Remarks



Steven Johnson Director, Collaborative Change

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09:10 - 09:50
An Introduction to Behavioural Insights

  • The core concepts and applications
  • Nudge and beyond
  • Examples from other sectors
  • How it has been applied within social housing
  • How it has been applied to rent arrears

09:50 - 10:20
A Good Solution Needs a Good Problem

  • The importance of a well-defined target behaviour
  • Tools and resources to help define your target behaviour
  • Interactive exercise to define target behaviour

10:20 - 11:00
Behavioural Influences

  • Understanding what factors drive your customers’ payment behaviours
  • Identifying which factors we can influence
  • The Us-Them-World Framework
  • Interactive exercise to map behavioural influences using the Us-Them-World Framework  

11:00 - 11:20
Networking Tea and Coffee Break, plus Nudge competition


11:20 - 12:10
Designing Behavioural Insights Interventions

  • Models and frameworks
  • An introduction to Mindspace
  • Interactive exercise using Mindspace to create prototype interventions

12:10 - 12:50
Test, Learn, Adapt

  • The importance of evidence-based practice
  • The power of the Randomised Controlled Trial (RCT) 
  • Interactive exercise to design outline RCT

12:50 - 13:00
Workshop Leader’s Closing Remarks and Close of Conference




Steven Johnson Director, Collaborative Change

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Venue details

Park Plaza Westminster Bridge 200 Westminster Bridge Rd, Lambeth, London, SE1 7UT

Venue website

Westminster Insight

Tel: 0845 647 9000

1 Northumberland Avenue, London, WC2N 5BW

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