Dr. Gerald Power, Independent Consultant, Digital Change and Digital Service
Emma Weston, Chief Executive, Digital Unite
Bob Gann, Digital Inclusion Specialist, NHS Digital
Prof. Hamid Bouchachia, Professor in Data Science and Intelligent Systems, Bournemouth University
Stephen Curtis, Smarter Services Programme, Harborough District Council
In March 2017, the UK government outlined its digital strategy “to develop a world-leading digital economy that works for everyone.” In the future, where possible and necessary, public sector organisations will be digital by default.
However, it has been demonstrated that people use public service digital services less frequently than private sector services, such as banks or online retail. Westminster Insight’s Digital Channel Shift Forum brings together tech-minded public sector services to show you how to get ahead of the curve to create an online experience that is engaging, offers greater convenience to customers, reduces costs and increases staff productivity at a time of financial constraint.
Hear from those leading the way about identifying what services to shift to digital, choosing which channels to use when, customer journey mapping to identify drop-out points and designing attractive, intuitive and easy to use digital services.
Focus will also be given to maximising levels of online take-up by understanding behaviour change and nudge theory, successful marketing of new channels and ensuring digital inclusion for marginalised groups.
Delegates will also consider what to do with all the information digital services generate. Can it be put to use to improve services and how can we ensure data security? Plus hear about the future of digital channels and how emerging technology such as AI, machine learning and virtual reality will be improving the interface between public services and citizens.