Key Points
  • Changing priorities for crisis communications as new threats emerge
  • Co-ordinating a unified communications plan on the ground for first responders, key stakeholders and the public
  • Managing the media message, including the use of social media
  • Effective communications to support the recovery phase, rebuild trust and limit reputational damage


Overview
Speakers Confirmed
  • (Chair) Emma Leech, President, Chartered Institute of Public Relations (CIPR)
  • Jon-Paul Hedge, Director of Communications, Exeter City Council
  • Daniel Gerrella, Associate Director, Liz Male Consulting Ltd (LMC)
  • Sarah Pinch, Past President, Chartered Institute of Public Relations (CIPR)
  • Louise Neilan, Head of Communications, Southwark Council
  • Simon Jones, Chairman, LG Comms, and Account Director, Westco Communications
  • Paul Compton, Head of Communications and Engagement, Devon and Somerset Fire and Rescue and Chair, FirePRO
  • Susan Blackburn, Media Associate, Emergency Planning College, Media Strategy Lead, Multi-Agency Gold Incident Command Course
  • Kirsten Walkom, Executive Vice President, Global Affairs, Smith & Company London


"The unpredictability of the last few years have shown that an unforeseen crisis can happen at any point, from the poisoning in Salisbury, a terrorist attack in the Manchester Arena or the fire in Grenfell. In the event of a crisis an immediate response is required. Attend Westminster Insight’s Effective Communication Around Major Incidents Forum to learn how to build an effective strategy to manage the media, public and keep key stakeholders up to date.

Attend to gain expert advice from leading PR and communications professionals, industry peers, and journalists to update your crisis communications strategy. Social media has changed the context in which crisis communication takes place: whilst the same crisis handling principles apply, the transparency, speed and spread of a crisis has changed out of all recognition. Equally, social media provides channels through which organisations can quickly and directly engage with their stakeholders. With a special focus on social media and media monitoring, managing your reputation has now become a top priority.

Time will also be spent looking at effective post-incident communication strategies to help community’s recovery, to rebuild public trust and to ensure the damage to your reputation is minimised.

Organisations can’t afford to be complacent as threats can come from anywhere and cause all sorts of untold damage. Don’t miss this opportunity to establish your organisation’s readiness for crisis communication activities.


Agenda
Start

08:30 - 09:00
Registration Tea and Coffee

 

09:00 - 09:10
Chair’s Opening Remarks

 

Speakers

Emma Leech President, Chartered Institute of Public Relations (CIPR)

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09:10 - 09:40
Keynote Address: Priorities for Crisis Management Communications in a Changing World

 
  • Considering new political, social, technological and economic threats and changing priorities for crisis communications teams

Questions and Discussion: 09:35 - 09:40


Speakers

Emma Leech President, Chartered Institute of Public Relations (CIPR)

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09:40 - 10:05
Making Social Media Work for You in a Crisis

 
  • The new challenges social media brings in a crisis situation
  • How to respond when your crisis goes viral
  • Social media do’s and don’ts during a crisis
  • Managing a wide array of social media platforms during a crisis
  • Top tips for managing your online reputation

    Questions and Discussion: 10:05 - 10:10



Speakers

Jon-Paul Hedge Director of Communications, Exeter City Council

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10:10 - 10:35
Crisis Management for Terrorist Related Events

 
  • The Chartered Institute of Public Relations (CIPR) and Centre for the Protection of National Infrastructure (CPNI) new crisis communications guidance on terrorism and cyber-attacks
  • How it differs from traditional crisis communications
  • Steps that organisations can take to prepare
  • Actions to take during and after a crisis occurs

Speakers

Daniel Gerrella Associate Director, Liz Male Consulting Ltd (LMC)

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Sarah Pinch Past President, Chartered Institute of Public Relations (CIPR)

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10:35 - 11:10
Case Study: Responding to the London Bridge and Borough Market Terror Attacks

 
  • Keeping residents, councillors and the wider community informed
  • Communicating in the days and weeks after the attacks to ensure support to deal with the tragedy

    Questions and Discussion: 11:00 - 11:10

Speakers

Louise Neilan Head of Communications, Southwark Council

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11:10 - 11:30
Networking Tea and Coffee Break

 

11:30 - 11:45
Developing a Co-ordinated Communications Response

 
  • Co-ordinating communications across all those involved in the incident; including first responders, staff, stakeholders, partners and the public
  • Avoiding conflicting or overlapping messages
  • Agreeing message and sequence: who says what and when
Questions and Discussion: 11:45 - 11:50

Speakers

Paul Compton Head of Communications and Engagement, Devon and Somerset Fire and Rescue and Chair, FirePRO

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11:50 - 12:15
Media Management in a Crisis

 
  • Identifying potential crises before they unfold through effective media monitoring
  • The changing nature of media: social media and citizen journalism
  • The role of the PR team and media relationships
  • Proactive and reactive media
  • What the media are looking for in a crisis situation
  • Balancing what the media want with what the PR team can say
  • Preparing your spokespeople

Speakers

Susan Blackburn Media Associate, Emergency Planning College; Media Strategy Lead, Multi-Agency Gold Incident Command Course

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12:15 - 12:40
The Recovery Phase and Rebuilding Trust

 
  • Analysing the depth and breadth of the damage
  • Leading the recovery phase of an incident
  • Communicating messages that matter to the local community
  • Controlling the conversation about your organisation
  • Using testimonials, positive feedback and influencers
  • Strategies to repair trust 

    Questions and Discussion: 12:40 - 12:45

Speakers

Kirsten Walkom Executive Vice President, Global Affairs, Smith & Company London

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12:45 - 13:00
Developing Business Resilience

 

13:00 - 13:05
Chair’s Closing Remarks and Close of Forum

 

End

Speakers

Susan Blackburn Media Associate, Emergency Planning College; Media Strategy Lead, Multi-Agency Gold Incident Command Course

Read profile

Paul Compton Head of Communications and Engagement, Devon and Somerset Fire and Rescue and Chair, FirePRO

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Daniel Gerrella Associate Director, Liz Male Consulting Ltd (LMC)

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Jon-Paul Hedge Director of Communications, Exeter City Council

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Emma Leech President, Chartered Institute of Public Relations (CIPR)

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Louise Neilan Head of Communications, Southwark Council

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Sarah Pinch Past President, Chartered Institute of Public Relations (CIPR)

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Kirsten Walkom Executive Vice President, Global Affairs, Smith & Company London

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Venue details

Congress Centre 28 Great Russell Street, Bloomsbury, London WC1B 3LS


Speakers
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