Key Points
  • Exploring the key trends, data and bigger picture to map the current state of diversity in sport
  • Creating cohesive sporting communities by combating race and faith-based discrimination
  • Empowering marginalised communities by increasing visible BAME representation in positions of power
  • Reviewing recruitment strategies to improve diverse representation in sport media and coaching
  • Breaking down barriers: shifting perception, eroding stereotypes and achieving success


Overview
Expert Speakers:

  • (Keynote) Chris Grant, Independent Board Member, Sports England
  • Vivienne Aiyela, Non-Executive Director of Football, The London Football Association
  • Saima Hussain, Rugby Player and Sport Development Officer, Bradford (First Asian Female Rugby League Player)
  • Sabiha Majeed, Chair, Muslim Women’s Sport Foundation (MWSF)
  • Tajean Hutton, Grassroot Manager, Kick It Out
  • Wendy Sloane, Course Leader Journalism, London Metropolitan University
  • Dr Leanne Norman, Reader, Leeds Beckett University
  • Dr Marlon Moncreiffe, Senior Lecturer, University of Brighton (Creator of Made in Britain)


Reports of discrimination in both professional and grassroot football have risen by 32% in the 2018/19 season. Afro-Caribbean children are more physically literate than any other ethnic group yet are the least active demographic. In 2018 there was only 1 black writer across 63 roles at the FIFA World Cup. Attend this event to learn how to combat discrimination, enable greater access to sports and increase BAME representation in sports media, coaching and leadership.

Westminster Insight’s Race and Cultural Diversity in Sport Half-day Forum will feature contributions from national sporting bodies and grassroot organisations discussing how to take action to increase diversity and eliminate race and faith-based discrimination.

Hear from leading sport researchers on how to effectively break the cycle of underrepresentation of visible ethnic minorities in coaching. Network with industry experts and change agents to discuss how leaders in sports can meaningfully invest in diversity by reviewing recruitment strategies, setting ambitious diversity targets and proactively engaging marginalised communities.

Our Breaking Down Barriers session will showcase inspiring sporting role models, sporting pioneers and pathfinders from across the UK, who continue to counter cultural stereotypes, shift perception and raise the aspirations of underrepresented communities in all areas of sport.

Agenda
Start

08:30 - 09:00
Registration, Coffee and Networking

 

09:00 - 09:10
Chair’s Opening Remarks

 

09:10 - 09:50
Keynote Address: Exploring racial and cultural diversity in sport as a systemic and cross-generational challenge

 
  • Recognising the benefits of diversity in sport to incentivise representation of marginalised groups
  • Reviewing statistical data and adopting forensic approaches to effectively map the current state of racial and cultural diversity in sport
  • Discussing the relationship between the location of sporting bodies and BAME communities to establish a link between geography, race and access to sport
  • Increasing representation of Afro-Caribbean individuals in all areas of sport by shifting cultural perceptions

    Questions and Discussion: 09:40 – 09:50 

Speakers

Chris Grant Board Member, Sports England

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09:50 - 10:20
Increasing diversity in positions of power to include ethnic minorities in decision making

 
  • Focusing resources into improving diversity at a leadership level to positively impact representation across all levels of sport
  • Recognising intersectionality in sport diversity and inclusion issues to effectively support BAME women into leadership roles
  • Improving diversity by transitioning to inclusive recruitment processes which value qualifications and experience over patronage
  • Discussing how leaders in sports can be change agents by investing in initiatives and include grassroot leaders in decision making

Speakers

Vivienne Aiyela Non-Executive Director of Football, London Football Association

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10:20 - 11:00
Panel Discussion: Creating supportive and inclusive sporting communities by combating race and faith-based discrimination

 
  • Exploring the current state of race and faith-based discrimination in both professional and amateur level sports
  • Increasing cultural awareness within sport bodies and clubs to reduce religious and cultural barriers to participation in sports
  • Investing in grassroot sport clubs, charities and programmes to integrate communities and develop the aspirations of marginalised communities
  • Combating online abuse by discussing the role of social media providing platforms for discriminatory speech

Speakers

Tajean Hutton Grassroot Manager, Kick It Out

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Sabiha Majeed Chair, Muslim Women Sports Foundation (MWSF)

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11:00 - 11:30
Coffee and Networking Break

 

11:30 - 12:00
Breaking the cycle: tackling underrepresentation of visible ethnic minorities in coaching

 
  • Exploring the importance of visible representation in coaching to increase diversity and shift perception
  • Discussing how to effectively increase access to coaching courses and qualifications, produce fair recruitment streams and raise the aspirations of ethnic minorities to pursue coaching careers
  • Improving cultural awareness of coach educators to discourage physical and cultural stereotyping

    Questions and Discussion: 11:50 – 12:00 

Speakers

Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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12:00 - 12:40
Panel Discussion: Improving diversity in sports media by increasing the number of BAME sport media professionals

 
  • Exploring the facts, figures and wider trends to map the current state of diverse representation in sports media
  • Increasing BAME representation in sports media by creating inclusive recruitment processes, setting bold targets, proactively engaging marginalised communities and investing in positive action schemes
  • Preparing young journalists to work in the sector to produce a diverse and inclusive voice for media coverage
  • Discussing the benefits of diversity for business and audience engagement to establish diversity as a priority

Speakers

Wendy Sloane Senior Lecturer in Journalism

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12:40 - 13:20
Breaking down barriers: shifting perceptions of marginalised communities in underrepresented spaces, sports and roles

 
Exploring the role of visible sporting role models, sporting pioneers and pathfinders who continue to counter cultural stereotypes and raise the aspirations of marginalised communities. Featuring contributions from England’s first Asian female rugby league player, creator of “Made in Britain” spotlighting the histories of Black-British cycling champions and more.

Speakers

Saima Hussain Ex-Rugby Player and Sports Development Officer, Leeds & Bradford

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Dr Marlon Moncreiffe Senior Lecturer, University of Brighton

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13:20 - 13:30
Chair’s Closing Remarks

 

End

Speakers

Vivienne Aiyela Non-Executive Director of Football, London Football Association

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Chris Grant Board Member, Sports England

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Saima Hussain Ex-Rugby Player and Sports Development Officer, Leeds & Bradford

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Tajean Hutton Grassroot Manager, Kick It Out

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Professor Binna Kandola Senior Partner and Co-Founder, Pearn Kandola

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Sabiha Majeed Chair, Muslim Women Sports Foundation (MWSF)

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Dr Marlon Moncreiffe Senior Lecturer, University of Brighton

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Dr Leanne Norman Reader in Sport Coaching, Carnegie School of Sport, Leeds Beckett University

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Wendy Sloane Senior Lecturer in Journalism

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Venue details

Central London


Speakers
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