Key Points
  • Practical steps to set your objectives and optimise your social media presence
  • Focussing on your communities and creating bespoke content that adapts to each platform
  • Engaging your colleagues in your social media plan and ensuring messaging is aligned to organisational priorities
  • Measuring ROI and reporting successful social media campaigns
  • Explore effective social listening and monitoring of social media channels
  • Ensure you are complying with GDPR and accessibility requirements
  • Click Here to Secure your Place


Overview
Social media is a vital tool for the public sector, from open policymaking through to community engagement, social listening and customer service. Are you making the most of social media at your public sector organisation?

Our practical, online course is designed to help you set a clear and coherent social media strategy. Ensure your campaigns are planned, implemented and evaluated effectively/

You will hear expert advice on how to consolidate your presence online. Understand the benefits of different social media platforms, maximise engagement with your audiences, respond to the needs of communities and build trust in your organisation. Learn how to benchmark, monitor, and report successful campaigns. Explore different listening tools and turn insights into service improvements. Find out how to respond to negative feedback and manage online detractors.

You will hear practical case studies including Cheltenham Borough Council’s successful communications approach, and best practice from Amy Mollett, on leading the social media strategy for the UK Digital Parliamentary Service. Take part in practical scenarios, discuss your own experiences with colleagues, benchmark your own approach and test your skills.

About the course leader:
  • Luan Wise

    Luan is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM) with broad marketing experience. She's a specialist in the ever-changing world of social media. Her career has involved agency, client-side and consultancy roles. She has over 20 years' experience working with clients from the public and private sector, providing hands-on strategic consultancy on projects.

    Guest speakers:
  • Amy Mollett, Social Media Consultant, and Former Head of Social Media, Houses of Parliament
  • Darren Knight, Executive Director of People and Change, Cheltenham Borough Council

  • Agenda
    Start

    10:00 - 10:10
    Course Introduction

     

    10:10 - 11:00
    Developing a Social Media Presence

     
    • The importance of a social media policy within your organisation
    • The social media landscape in 2022
    • Creating a content strategy
    • An overview of social media platforms and how to ensure the right fit for your target audiences and communications strategy

    Guest speaker: Darren Knight, Executive Director of People and Change, Cheltenham Borough Council will share their experiences on becoming "annoyingly good" at LinkedIn

    Session led by Luan Wise


    Speakers

    Darren Knight Executive Director, Cheltenham Borough Council

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    11:00 - 11:45
    Knowing What Social Media Success Looks Like

     
    • Setting SMART objectives 
    • Creating bespoke content for each platform 
    • Tools to measure and evaluate performance in social media  
    Guest speaker: Amy Mollet, Social Media Strategist will share her experience as Head of Social Media in the UK Parliamentary Digital Service

    Session led by Luan Wise 

    Speakers

    Amy Mollett Social Media Strategist

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    11:45 - 12:00
    Morning Break

     

    12:00 - 12:50
    Building Engagement

     
    • Tools and tips to produce creative content across different social media platforms, including user-generated content
    • How to ensure your social media content is accessible
    • Employee advocacy: how to get your staff on board with social media

    Participants will see examples and a content creation “checklist”

    Session led by Luan Wise 

    12:50 - 13:40
    Lunch Break

     

    13:40 - 14:20
    Effective Listening and Monitoring Tools

     
    • Proactive and reactive communications via social media
    • How to listen with the intent to understand your target audience and identify opportunities
    Session led by Luan Wise 

    14:20 - 15:50
    Social Media Do's and Dont's

     
    • Social media do's and dont's
    • Understanding social media and GDPR
    • How to manage negative comments and prepare for a crisis
    Participants will get the opportunity to discuss their challenges and receive feedback on how they respond to comments on social media.

    Session led by Luan Wise 




    14:50 - 15:00
    Course Review and Quiz

     
    Participants will get the chance to test their acquired skills in a fun quiz session 

    Session led by Luan Wise 

    End

    Speakers

    Darren Knight Executive Director, Cheltenham Borough Council

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    Amy Mollett Social Media Strategist

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    Luan Wise Marketing Consultant, Social Media Trainer

    Read profile


    Venue details

    Online Event Broadcast Live


    Speakers
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